# Tan Brand Guide: Palette, Expressions, Do’s and Don’ts

> If you’re putting Tan in an image, find the anatomy, the sampled color palette, the expression set, the do’s and don’ts, and the usage contexts here.

- Last updated: 2026-09-28
- Source: https://www.muhammetsafak.com.tr/en/tan/guide/
- Language: en-US
- Author: Muhammet Şafak

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If you’re putting Tan in an image, the anatomy, the palette, the expression set, the do’s and don’ts, and the usage contexts are all here, on one page.

## Anatomy and color palette

The body is round-edged and stocky, standing on two feet; the proportions are stylized. Two prominent front teeth are visible in every image. The eyes are large, warm, and calm; the tail is broad, flat, and paddle-shaped; the hands have four fingers. It should read as a beaver even at a 64-pixel avatar size.

The color palette was sampled from the canonical image:

| Role | Hex | Note |
| --- | --- | --- |
| Body main tone | `#675ade` | Primary fur color |
| Body shadow / deep tone | `#473b9c` | Shaded areas |
| Belly and muzzle | `#fed59f` | Light-toned area (belly, around nose and mouth) |
| Dawn accent / rim light | `#fec356` | Amber rim light |
| Teeth | `#fefae3` | Off-white — not pure white |
| Outline | `#1d1757` | Dark indigo outline |
| Body on dark background | `#818cf8` | Not yet sampled — to be confirmed once a dark-background image is generated |

## Expression set

The character page (model sheet) includes all four:

| Expression | Short description |
| --- | --- |
| Happy | Standing in a relaxed, everyday moment; its smile understated. |
| Curious / thoughtful | Paw on chin, working something out. |
| Surprised | Looks like it just ran into an unexpected result. |
| Approving | Nodding or giving a thumbs-up — as if saying "that’s right." |

## Do and don’t

### Do

- Show the two front teeth
- Keep the palette
- Show it working with a tool (laptop, branch, plan)
- Use the sun motif sparingly

### Don’t

- Use a pure black outline or pure white teeth
- Shift to brown "real beaver" tones
- Give it an angry, mocking, or frightened expression
- Add another brand, logo, or language mascot (elephant, gopher)
- Embed text in the image
- Leave the character secondary in the scene

## Usage contexts

You’ll see Tan in the following places:

- Blog and Labs covers (16:9) — the hero, bringing the post’s topic to life
- Share cards (1200×630) — in the right column, next to the title
- Free-form generations — produced to fit the scene, consistent with the two canonical reference images
- Video and broadcasts — YouTube and social media
- The landing and guide pages themselves

In scenes produced for the site, the background is dark and the accent is indigo/violet only; Tan is the one element that keeps its own palette.

[Back to the Tan page](https://www.muhammetsafak.com.tr/en/tan/)